Writing is a passion you enjoy, your way of communicating with the rest of the world. You'd like to spread that word as far as possible, touch as many souls and enrich as many lives as you can. As a self-published author marketing can be a bit of a challenge; but only if you decide to take it that way. Marketing is actually a perfect way to reach out to your readers, let them into your world, by telling them exactly what they need to know about both you and the book; thus encouraging them to read it as soon as the get the chance. That's why today we're bringing you 5 powerful book promotion ideas that will make your life that much easier.
1. Have your own blog or website
A blog or a website is quite a powerful tool when it comes to attracting your target audience, especially if your book is still in the making. Why so? Well, through your blog/website you can cover the topics related to your upcoming book, thus giving a sneak peek of it to your audience. The main point is keeping them interested, coming back for more, building a suspense to what will be the ''cherry on top''- your new book.
2. Use social media
In the era of Twitter, Facebook, Instagram, and so on; social media can be your biggest ally. Set up an author page on Facebook, an account on Twitter, or both if you're up to it, and observe the evolution of it. Get an idea regarding the posts that get most likes/shares or retweets. This will definitely help you decide what your next step could be, and how the entire marketing process will keep unfolding; based on your audience's preferences.
3. Invest in a professional cover design service
People are first and foremost visual beings, we tend to make a first impression based on what we see, and books are no exception. An interesting book cover will surely attract readers, wake up their interest and increase your selling potential. That being said, never underestimate the power of a good book cover designer. When choosing the right one for you be sure you choose wisely. Remember- quality and professionalism above everything else.
4. Maximize your distribution channels
Maximizing your distribution channels is the key. You want to be noticeable and available to as many readers as possible. Therefore, being present on Amazon, Apple, or Kobo is what will make your book go miles. Amazon's KDP or CreateSpace, as well as Apple's iBooks, are 3 biggest online book distribution channels if your book is present there; you can be sure it will be noticed sooner or later. If dealing with individual companies is not your cup of tea, you can choose to publish with an e-book aggregator such as *Smashwords or Draft2Digital. Another great way of launching your book among the millions of readers out there.
5. Learn from the most popular books in your genre — what helps them sell?
It is always a good idea to see what works in your genre- what is that sells the books. By reading the reviews, you'll encounter words and phrases that connect with and characterize your target audience. Furthermore, including these in descriptions for your book’s metadata, can help your book be discovered by your target audience through their search queries. Do you research well, and increase your audience in no time.
If you're an author going through a traditional book publisher, marketing is not one of the things you should worry about. As it will get done for you. However, if you're a self-published author, marketing is an important part of your book launching process. We hope this article has given you an insight on what marketing really is, and how to best take advantage of it. Remember, it is all about communicating with your audience.